When Gigi Hadid walked on the runway wrapped in bright yellow "DHL tape", for Vetements’ runway, at the Paris Fashion Week, we know for a fact that the jaw-dropping dress would crack the viral code. It's been quite a few days to this show by the Swiss luxury fashion house, but it lives rent-free in our heads. Well, trust Gigi to carry anything with elan and just look fabulous. This mini tube dress made made with DHL tape might have been wild, but it did get us all talking about it. Even the heels matched the dress covered with the yellow and red branding. Her short hair was styled into soft waves and she flaunted a natural makeup look.
For those who don't know DHL is a Germany-based international shipping and package delivery specialist. .
But, the OG queen of wearing duct tapes is Kim Kardashian. The social media super star and co-founder of Skims has been sporting some of the boldest looks by Demna Gvasalia of Balenciaga ever since she became a muse. She had attended the Paris-based luxury fashion label’s fall 2022 show during Paris Fashion Week covered neck-to-toe in yellow caution tape printed with the brand's name, that was made into a catsuit. She even carried a matching bag.
This isn't the end of using tapes in fashion. Balenciaga had launched a bracelet that looked like a roll of tape. The tape bracelet was showcased during Balenciaga's Winter 2024 runway show in early March and was priced for $4,000. And, for those who don't know Balenciaga also sold, hoodies with a "taped" logo for several years. Now, let's "tape" our heads around it.