The 2018 Bollywood film Laila Majnu made a notable return to cinemas this month, drawing fresh attention and renewed enthusiasm from audiences. The re-release has sparked a wave on social media, particularly surrounding the film's popular track, "O Meri Laila." The song has captured the imagination of viewers, leading to a flurry of user-generated content as fans recreate their own versions of the hit number. Social media platforms are abuzz with these creative renditions, defining the enduring appeal of the film's music and its impact on contemporary audiences.
A Delhi-based content creator, Soumesh Pandey, who goes by the handle @camerawalebhaiya on Instagram, recreated his version of Laila Majnu. The Instagram reel, which, soon after being shared, started making rounds on social media, impressed filmmaker Imtiaz Ali, who reshared the video on his Instagram story.
The video is a compilation of shots taken on the streets of the national capital, including some cinematic scenes around India Gate. The video begins with Pandey’s voiceover explaining the narrative. The video progresses to show Laila dressed in white and Majnu wearing the signature Kashmiri kaftan. The romantic unfolding scenes in the reel captivated the hearts of many.
Watch the Video Here:
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A post shared by Soumesh Pandey (@camerawalebhaiya)
Many took to the comments section to praise the video, with one saying, "Kya masterpiece bana diya! (What a masterpiece)" and another noting, "It's not just a reel anymore."
Laila Majnu, written by Imtiaz Ali and starring Avinash Tiwary and Tripti Dimri, failed to make a mark at the box office when it was initially released. However, during its second run, it has not only done good business but has also taken social media by storm. This is among the dozens Indian films—some made more than two decades ago—that are getting a new lease on life as many flock to watch them on the big screen.