As Kamala Harris's campaign for the US presidential polls intensifies, a leader in the South Asian community and National Finance Committee member for Harris for President, Ajay Bhutoria has released a Bollywood-inspired campaign song titled 'Nacho-Nacho' to garner support from the South Asian community for the Indian-origin candidate.
The song aims to energise nearly 5 million South Asian voters in key battleground states like Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, and Arizona, according to a press release.
Bhutoria underscored that Vice President Kamala Harris represents a "brighter future" for Indian-Americans.
The 1.5-minute video features a Hindi song called 'Hamari Ye Kamala Harris' and highlights scenes from Kamala Harris's campaign. The song features a rendition of the well-known 'Naatu Naatu' track from the movie 'RRR,' renamed as 'Nacho Nacho.'
Excited to share the release of our new music video, 'Nacho Nacho,' supporting @VP Kamala Harris for President! Let’s mobilize and turn out the South Asian vote in key battleground states @DNC@CNN@ABC@maddow@aajtak@ndtvindia@[email protected]/x92vns4gH8
— Ajay Jain Bhutoria (@ajainb) September 8, 2024
The song, produced by Ritesh Parikh and performed by Shibani Kashyap, includes messages from community leaders in Telugu, Tamil, Gujarati, Punjabi, and Hindi.
"Vice President Harris is running for the future and to turn the page on the division of Donald Trump," Bhutoria said. "She is a symbol of hope and representation for more than 4.4 million Indian Americans. We are using Bollywood music to unite and engage our community in this critical election."
Bhutoria emphasised the importance of this "crucial moment" for the Asian American, Native Hawaiian, and Pacific Islander communities to get involved.
"Now is the time to stand up and be counted. The AANHPI community has the power to make a difference in this election, and we must mobilise our voices to support Kamala Harris," he said.
Ritesh commented, "Kamala Harris is a unifying figure, much like Bollywood. Her journey resonates with our community and represents the diversity we celebrate."
The song is inspired by the vibrant energy of Bollywood, performed by renowned Bollywood singer Shibani Kashyap, and produced in collaboration with the creative team at Awesome TV, led by Ritesh Parikh. This initiative builds upon our tradition of engaging the South Asian community through music and cultural connection, following the success of our previous efforts in 2020, the press release read.
Notably, Kamala Harris was nominated as the Democratic nominee after President Joe Biden quit the presidential race amid mounting concerns over his age. If elected president, Harris, 59, would become the first woman in history to become the US president. The vice president is only the second woman ever nominated for the presidency by a major political party.