Varun Tej’s upcoming film Matka has garnered significant buzz. More so for his multiple yet distinct looks. While Matka will release on November 14, the makers have locked the film’s OTT rights and streaming platform. Apparently, Amazon Prime has reportedly snapped the digital rights of Matka for a good price. The development is like a shot in the arm for the filmmakers. While the details of the pricing have been kept under wraps, the Karuna Kumar directorial is hitting all the right notes ahead of its theatrical release.
Booming OTT Market
The OTT market for young actors seems to have grown significantly and Varun Tej scores high on that front. His upcoming film Matka has been snapped for a good price – a sign of booming the OTT market for him. If the film strikes the chord with the audiences at the theaters, the success does a world of fortune to Varun Tej’s theatrical business and digital market.
About Matka
Matka chronicles the journey of an ordinary man who rises to become a Matka King. Varun Tej will showcase four distinct makeovers that portray the character's journey from youth to old age. The actor exudes vitality as a young man in his teens and twenties, while his transformation into a middle-aged figure is strikingly unrecognisable.
The film’s teaser that was released recently was well received – it highlights the protagonist's transformation, inspired by a jailer's words during his time in prison. Matka also features Norah Fatehi, Meenakshi Chaudhry, and Naveen Chandra.