As the 2024 presidential race between Donald Trump and Kamala Harris heats up, Pop star Sabrina Carpenter is making waves not just with her music, but with her impact on voter turnout for the US Elections. During her Short n’ Sweet tour, Carpenter registered more voters than any other artist, teaming up with the nonprofit HeadCount to encourage young fans to step up and participate in democracy.
Through this partnership, Carpenter registered an impressive 35,814 new voters. But her efforts didn’t stop there. Using a mix of giveaways, video boards, in-person events, and mailers, she connected with an additional 263,087 fans, helping them check their registration status and find polling locations. This unique outreach effort came to life on her tour stops, creating a sense of excitement around voting.
“Through our partnerships with over 100 top music artists — like Sabrina Carpenter, Green Day, Ariana Grande, and so many others — HeadCount had a record-breaking year, registering over 450,000 new voters and engaging over 3 million more people to make sure they vote,” said Lucille Wenegieme, executive director of HeadCount.
Wenegieme also detailed how influential artists like Carpenter are in getting young people involved, "Our model works because musicians and celebrities have a cultural cache and an intimate connection with their fans, especially among young people, whose identity as a fan of a particular artist can be even stronger than other aspects of their identity, including affiliation with a political party or candidate. We are so grateful to our artist partners and their teams for inspiring their fans to take control of their future by voting."
Carpenter also motivated fans through a special sweepstakes, offering the chance to see her perform live in San Francisco on November 9. Fans entered by checking their voter registration status, with winners being flown out for an unforgettable experience.
HeadCount’s partnership with other artists has been just as impactful. Green Day’s Saviors tour, for instance, saw a record 7,900 new voters registered, with over 61,000 more voters engaged at their shows.