Wedding season in India is upon us! Let’s admit it — a generation obsessed with Instagram videos, reels, or TikTok wants to capture the perfect photos for their social media accounts. Nobody understands the pressure of posting snaps and videos on social media in real-time quite like those on one of the most important days of their lives.
To fill this gap, "wedding social content creators" are now in demand. They are being hailed as the biggest trend for the upcoming wedding season.
So, what exactly is a wedding social content creator?
A wedding social content creator is someone who uses a high-quality smartphone (most profiles I checked mention using the latest iPhone) to capture photos and video footage of your wedding functions. What we have been doing is giving our best friend the task of capturing every important moment on their phone—the social wedding content creator essentially becomes your “digital bestie” for the big day! This allows friends and family to simply enjoy the festivities without worrying about missing any special moments.
However, it’s important to remember that a wedding content creator cannot replace a professional photographer or videographer. You’ll still want that photo album and those videos to look back on in the years to come. What the wedding content creator will provide, though, is raw footage and content within a few hours, depending on your requirements. You can start posting straight away, without waiting for the wedding album. It’s also a great way to capture candid moments from your wedding day—the kind of content that generates all the social media buzz.
Things to Keep in Mind Before Booking a Wedding Content Creator
Do they match your vibe and style? Do go through their profile and review the content to ensure that your wedding day “digital bestie” is aligned with your aesthetic and the type of videos and photos you typically post on social media.
What’s your budget? This is an additional expense on top of a wedding photographer and videographer. How much are you willing to spend? Be clear on your budget before booking.
Check the equipment. You don’t want your wedding content shot on a phone that doesn’t produce high-quality pictures. Do they use tripods, gimbals, or lights to enhance the quality of their shots?
Content and timing. Different creators offer various packages, so be sure to go through the details. For instance, a package might include the content creator posting on your social media or providing you with ready-to-go drafts. A more basic package might simply involve sharing snaps and videos via Airdrop.