Mumbai: Every year, cricket fever soars high whenever the much-awaited cricket season returns. This year, the fans have already started enjoying momentous matches of their favorite teams. And to add to the cricket fervor, Games on MX, a free-to-play gaming platform by MX Player, is also keeping its users engaged with a variety of cricket games – be it a cricket player or an avid cricket follower. Currently, the platform offers 6 games around cricket that the users can choose from and win exciting prizes and earn gems.
The Cricket offerings on MX Games range from City Cricket Battle from Gamezop, Cricket War from Galobe, MX Premier League Quiz from Nazara Technologies, Cricket Champions from Hammerplay, MX Cricket Fantasy from Cricclubs, and MX Cricket Predictor from GameOn. While the first four are hyper-casual games, the latter is based on fantasy and prediction.
Through MX Cricket Fantasy, the platform offers its users a popular game format. Users need to enter the game, earn gems by watching ads, and later use these earned gems as an entry fee to enter into multiple tournaments. Similarly, through the MX Cricket Predictor game, the users can earn rewards in the form of cash, points, and experiences only by predicting events like who will win, how many runs will be scored etc.. The users have a similar game flow entry as the Fantasy game, wherein users can enter tournaments by using a certain number of gems that can be earned by watching rewarded video ads.
Nakul Kapur, Head of International Business and Games, MX Player, said, “Cricket is a sport that is most followed and played amongst Indians and we are diversifying the category of games that are available on our platform. We now offer different genres of games to our consumers, from card games to casual board games to prediction games. Adding Cricket games to the platform has helped us increase engagement multifold on the platform. It is the nation’s favorite game, and fans would not want to miss out on it anytime. Moreover, MX Games is a free-to-play platform, and users get rewarded for their participation. Introducing such games on the MX platform will only increase engagement and users can also have many cricket gaming and entertainment options off the field. We are also looking to scale our efforts on the tab to our entire user base.”
About MX Player
MX Player is India’s largest growing OTT platform today with a large and diverse audience base in India as well as a global reach of 17+ markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka and Maldives amongst others. It currently operates on an ad supported model and with a keen understanding of the pulse of the audience, it has recently had several record-breaking shows across genres like Bhaukaal, Aashram, Matsya Kaand, High, Samantar and Campus Diaries. It is also the only OTT platform to deploy H.266 technology that cuts down video streaming data consumption into half. According to the App Annie State of Mobile Report 2022 – MX Player ranks #2 in India and at #6 Worldwide in terms of the Downloads in Video Streaming.
Games on MX
Curated with an aim to enhance the gaming experience for gamers, Games on MX has become hugely popular among the audiences since its debut in February 2020, going from 9 hyper-casual games to over 100+ games that are now available across its Android and iOS apps. Its gaming inventory ranges across categories from popular Indian board games to strategy, quizzes, racing, arcade, sports, action amongst others and caters to diverse users across the length and breadth of the country, that they can enjoy for free!