Hero MotoCorp has announced the launch of a special edition version of its biggest motorcycle sold in the Indian market i.e., the Mavrick 440. This brand is calling this limited-edition bike Mavrick 440 Thunderwheels. The motorcycle has been created under a collaboration announced between the two-wheeler manufacturer and Coca-Cola company. The timing of the announcement is crucial as the new bike has been announced right before the start of the festive season in the country.
The upcoming Hero Mavrick 440 Thunderwheels won't go on sale through a normal process. In other words, it will not be available for purchase to regular customers. Being the special edition version, the bike will be available for consumers who will purchase & scan Thums Up's special edition until November 15, 2024. To spread the information, the brand has launched a new TVC featuring Indian cricketers and Thums Up brand ambassadors, Jasprit Bumrah and Rishabh Pant.
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As of now, the brand has not revealed all the details of the upcoming special edition bike. However, we can expect it to have aesthetic changes which might be seen in the form of a new paint scheme option along with new graphics. Presently, the flagship product of the brand comes with paint options including Arctic White, Celestial Blue, Fearless Red, Phantom Black, and Enigma Black.
Under the skin, the Hero Mavrick 440 Thunderwheels will have the same engine as the standard version of the bike. This is a 440 cc air/oil-cooled single-cylinder engine which is tuned to produce 27 bhp of power and 36 Nm of peak torque. This unit is mated to a six-speed gearbox.
Speaking on the collaboration, Ranjivjit Singh, Chief Business Officer – India BU, Hero MotoCorp, said, “This one-of-its-kind partnership is going to be a game changer in the segment. The collaboration of two iconic brands has resulted in an unparalleled product for customers. The Mavrick 440 Thunderwheels, based on the mid-variant of our flagship Mavrick 440 motorcycle, embodies the product values of authenticity, independence, boldness, and courage which perfectly align with those of Thums Up. The new color and graphics, inspired by Thums Up, make this motorcycle stand out and are sure to captivate the youth across the nation."