In an exclusive partnership to create campus communities in 3000 colleges, GoodGameNation (GG Nation) has entered a deal with Indian youth community platform Viral Fission, Asia's largest GenZ community.
Viral Fission announced on Thursday that it has entered a multi-year contract with GoodGameNation which is the only esports-as-a-service platform in India. The objective behind this association remains to transform the gaming community in the country from being just a hobby to a lucrative career option.
Millions of Indian students will be able to make use of the gaming clubs and communities that will be created across the country on different campuses through this partnership.
Since the Covid-19 pandemic began, Esports has emerged as one of the fastest-growing businesses in the world. What brings further credibility to Esports is the fact that it is now an officially recognised medal sport in multi-nation tournaments like Asian Games and Commonwealth Games. It could even be included in the Olympic Games in the years to come.
In a bid to unearth Indian talent, GoodGameNation will not just be giving students the platform to make Esports a profession but will also be handing out INR 3 crores worth of cash prizes in order to make the overall package more lucrative.
Shedding light on the vision for the partnership, Animesh Pande, Head of Marketing, Community & Content from GoodGameNation, said: "We are excited to partner with Viral Fission to amplify our efforts in campus esports in India. Viral Fission's track record of delivering youth activation for some of the biggest brands globally was an important factor in GoodGameNation picking them to amplify our efforts in campus esports. At GoodGameNation, we truly believe in the power of esports and its ability to bring communities together."
The apex body of Esports in India, The Federation of Electronic Sports Associations of India (FEAI), has estimated that the industry will touch INR 110 crore by FY25.
"With this partnership, we endeavor to further our mission to build the most holistic and well-rounded ecosystem of gamers in the country by creating a platform for them to compete at multiple levels, upskill themselves and potentially even explore a full-time career in this fast-growing industry. Our dream, though, is to create esports athletes that could represent India at international tournaments and bring glory to Bharat," Pande further added.
The gaming clubs that will be set up in college campuses, will offer students opportunities to compete in domestic and national competitions.
The Product Head of Viral Fission, Umang Gandhi, said on the association: "We believe in fostering communities and in creating community first experiences in order to foster and nurture the next generation. Gaming is one of the fastest-growing industries globally, providing ample opportunities for young minds. With our partnership with GG Nation, we are glad to be a part of the global gaming boom and to bring gaming-first nano-communities within the campus ecosystems. This truly will create a unique experience for the youth and will foster the culture of gaming at the grassroots level. We aim at unlocking unique opportunities for the youth to get on board this wagon and build lucrative futures for themselves in the gaming industry."
The partnership has a plan to attract 100 million gamers over a course of three years. About 16,000 intra-college and 10 national-level college esports tournaments will reportedly be hosted during this period.