In a creative move, Diljit Dosanjh modified his song lyrics to replace alcohol references with Coca-Cola during a recent performance in Hyderabad. The Punjabi singer's clever tweaks not only adhered to the Telangana state's directive but also generated significant publicity for the soft drink giant.
Dosanjh's modifications included changing "daaru" to Coke and "5 tara theke" to "5 tara hotel". The crowd enjoyed the performance, and social media users appreciated the singer's ingenuity. Coca-Cola India responded to a video of the performance, adding a fourth task to the song's list – "Chautha kaam twade gaane japne" (worshipping your songs).
While some social media users highlighted the benefits of the publicity for Coca-Cola, Diljit Dosanjh criticized the Telangana government for its notice restricting Indian artists from performing songs that promote alcohol, drugs, and violence. He pointed out the double standards, noting that foreign artists are allowed to perform such songs without restrictions.
View this post on Instagram
A post shared by TEAM DOSANJH (@teamdiljitglobal)
The incident has sparked a conversation about artistic freedom and censorship. Meanwhile, Coca-Cola has benefited from the unexpected publicity, with many social media users praising the singer's creative tweaks. As one user noted, "Coke has made incredible impressions with the recent tweak in lyrics by Diljit." Another user added, "This could be a lifetime free offer for Coca Cola that gave them much highlight."