Dhanteras is considered one of the most auspicious festivals of the year in Hinduism. This day is marked as the perfect day for people to buy assets that will bring prosperity into their lives. It is the day which marks the beginning of the 5-day long festival of Diwali. Dhanteras of Dhanatrayodashi is celebrated on the thirteenth lunar day of Krishna Paksha in the month of Kartika.
This day is considered to be extremely fortunate for anyone who wants to make new investments or who wants to embark on a new chapter in their lives. Many Indians purchase precious metals like silver and gold or even make heavy purchases like buying a vehicle on this day.
This year, Dhanteras will fall on October 29, 2024 following which Diwali will be celebrated on November 1, 2024.
With the onset of Dhantera, people invest in Dhan (wealth) in the form of purchasing precious metals like gold, silver and other assets.
The reason for buying gold on Dhanteras is both financial and spiritual. Gold investments are secure investments as they ensure financial stability in the years to come. It acts as a shield against economic uncertainties as it sustains its value even when the market undergoes inflation or other politically stemmed ambiguities. Spiritually, purchasing gold often signifies receiving the blessings of goddess Lakshmi – the Hindu god of prosperity and wealth. Purchasing gold is believed to bring with itself a promise of abundance in the coming times. Gold is also thought to ward off any misfortune from the family and foster a sense of security.
Whatever your purpose for purchasing gold on this Dhanteras might be, one thing stands strong – gold is a safe-haven investment as it retains and appreciates its value over time. In the last 10 years has almost doubled. In 2014, the price of 24-carat gold per ten grams was Rs. 28,006.50. In 2024, the rate has jumped a significant amount to Rs. 71,510.00 per ten grams of 24k gold. The rate has increased by Rs. 43,504 over the years which is a staggering rate of 155.33% increase.
| Year | 24k gold rate per 10 gram |
| 2014 | Rs.28,006.50 |
| 2015 | Rs.26,343.50 |
| 2016 | Rs.28,623.50 |
| 2017 | Rs.29,667.50 |
| 2018 | Rs.31,438.00 |
| 2019 | Rs.35,220.00 |
| 2020 | Rs.48,651.00 |
| 2021 | Rs.48,720.00 |
| 2022 | Rs.52,670.00 |
| 2023 | Rs.65,330.00 |
| 2024 | Rs.71,510.00 |