Jisoo, from the K-pop sensation Blackpink, is the face of Lady Dior's latest handbag campaign. She is also the Global Ambassador for the brand. A video and photos of Jisoo, shot by photographer Bibi Cornejo Borthwick, were unveiled by the French luxury house.
“Feel the energy within the contemporary iterations of this House manifesto, every glance a statement of defiance, quilted with #LadyDior’s signature Cannage-stitched charm,” Dior stated on their Instagram page. They also described the campaign starring Jisoo, whose “magnetic insouciance is worn like a second skin” in ensembles by designer Maria Grazia Chiuri, where “subtlety is but a rebel’s whisper.”
The K-pop star is shot against a white background as she shows off Dior's signature range of bags, “channelling punk spirit in looks,” according to the brand. Embellished with grommets and piercings, the medium-sized version has pearls dangling from it. Another bag features metallic studs, and a third showcases a silver metallic version of the brand’s signature Cannage pattern.
“Maria Grazia Chiuri, artistic director of women’s collections at Dior, has added new variants such as the Lady D-Lite and the Lady D-Joy, while leading artists have customised the handbag as part of the Lady Dior As Seen By and Dior Lady Art projects,” writes Joelle Diderich for WWD.
First sported by Princess Diana in 1995, the bag has since been produced in variations of colours, sizes and materials.