Apple recently launched its 2024 iPhone 16 series, which includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Pre-orders for the new models begin on September 13, with official sales starting on September 20. Following the iPhone 16 series announcement, Apple reduced the prices of some of its older models, including the iPhone 15, iPhone 15 Plus, iPhone 14, and iPhone 14 Plus, by Rs 10,000. However, Apple has discontinued selling the iPhone 15 Pro and iPhone 15 Pro Max on its official website, although they remain available through third-party and Apple-authorized resellers.
There have been reports regarding Apple's "Price Protection Policy," which allows some customers to receive a refund after the price cuts. This refund is available only to customers who purchased the iPhone 15, iPhone 15 Plus, iPhone 14, or iPhone 14 Plus within 14 days before Apple announced the price reduction. Eligible customers can visit Apple Stores or contact Apple’s support at 000800 040 1966 to request a refund or credit for the price difference, provided they have the original receipt.
Apple's "Price Protection" policy states that refunds are only available within 14 days of receiving the product if Apple reduces the price. The refund does not apply to limited-time price reductions or special sales events. Price protection is limited to purchases of up to 10 units of a product, and customers may be asked to present the product or proof of possession when requesting a refund. This policy ensures that customers who made recent purchases are not disadvantaged by the price drop.