Adobe has announced a new a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials. As per the US-based tech giant, with the web app, Adobe is unlocking the full potential of Content Credentials, helping creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for everyone.
Adobe says that Content Credentials are like a “nutrition label” for digital content, serving as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited.
As concerns over misinformation and AI-generated deepfakes have grown, the software giant mentioned that Content Credentials have become a valuable tool for publishers, allowing them to provide key information about digital content to helps consumers assess its trustworthiness.
The company also says that it is dedicated to responsibly developing tools that empower creators to express themselves and tell their stories while helping address their concerns.
As per the study conducted by the software giant, at least 91 per cent of creators are seeking a reliable method to attach attribution to their work. Additionally, more than half of creators said they are worried about their content being used to train generative AI models without their consent.
.“By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity," Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe, said.
Adobe Content Authenticity web app
– The Adobe Content Authenticity web app was developed in close collaboration with creators, incorporating their feedback at every stage, through one-on-one listening sessions, group discussions, user experience testing and more, to ensure it is truly built by and for creators.
– Content Credentials are already supported in popular Adobe Creative Cloud apps that creators use today to show their creativity, including Photoshop, Lightroom and Firefly.
– The web app will integrate with these Creative Cloud apps and others, serving as a centralized hub for managing Content Credentials preferences. Key benefits of the web app include: