Italian luxury fashion house Dolce & Gabbana is selling down jackets priced as high as $13,500 (₹11,33,596) for their four-legged clients. The new line of dog apparel and accessories from Dolce & Gabbana "combines luxury with love". "Have fun dressing your loyal four-legged friend with our collars decorated with sparkling paws, elegant dog carriers, and fashionable leashes featuring the iconic DG leopard print. Complete your pet’s look with bespoke harnesses, down jackets, chic T-shirts, and warm sweaters," states the website.
The clothing items are "Made in Italy" and come in animal print patterns and soft colour palettes such as azure, pink, and green. The Wool Dog Sweater is priced at $9,400 (₹7,89,337) and is made from 90% pure wool and 10% cashmere.
According to research by Grand View, "The global pet clothing market size was estimated at USD 2.09 billion in 2023 and is projected to grow at a CAGR of 4.1% from 2024 to 2030." One of the key reasons for the robust growth in this market is the "increasing humanisation of pets."
Luxury fashion houses have previously invested in creating clothing for pooches. The former creative director of Gucci, Alessandro Michele [now creative director of Valentino], was inspired by his Boston terriers, Bosco and Osco, for Gucci's collection of coats and jumpers.
In August, Dolce & Gabbana launched an "alcohol-free fragrance mist for dogs" called Fefé. The scent "blends fresh and delicate notes of Ylang Ylang, Musk, and Sandalwood," according to the website. It comes in a green lacquered glass bottle adorned with a 24-carat gold-plated paw.