MGID, a global advertising platform, has announced a strategic partnership with Entertainment Network India Limited (ENIL), better known as Mirchi. This collaboration aims to expand MGID's advanced native advertising solutions in the Indian market through Mirchi's rapidly growing digital advertising network, MPing.
By integrating MGID's innovative technology with Mirchi's extensive client base, the partnership seeks to make native advertising more accessible to brands across the nation. MGID’s flagship offering, native advertising, allows advertisements to blend seamlessly into web content, creating a non-intrusive and engaging user experience.
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This approach enhances user interaction while increasing visibility for advertisers. The platform supports a range of formats, including rich media and video, ensuring superior ad performance across devices and helping brands establish meaningful connections with their target audiences.
On this development, Pankaj Sharma, CEO of MGID India, said, “We are excited to partner with ENIL, as this collaboration is a pivotal step in expanding our presence in the Indian market. By integrating our native push notifications, rich media, and video advertising solutions with ENIL’s deep local market expertise, we aim to meet the increasing demand for personalized and high-performing ad solutions tailored to the unique preferences of Indian audiences."
Yatish Mehrishi, CEO of ENIL, added, "MPing has made remarkable strides since its launch just a few months ago, earning the confidence of over 800 brands across India. Now, we're taking it a step further by transforming MPing into a full-scale digital ad network, with native advertising at its core. We're very excited to partner with MGID, a global native advertising leader. This collaboration underscores our commitment to delivering exceptional value and results for advertisers nationwide."
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