Mukesh Ambani, the richest man in Asia and chairman of Reliance Industries, oversees a $120 billion conglomerate that operates in the retail, telecom, and petrochemical industries. His three children became board members of the business in 2023. Reliance Jio is run by Aakash Ambani, Reliance Retail is managed by Isha Ambani, and the energy business is handled by Anant.
Isha Ambani's Reliance Retail and Swedish fast fashion company H&M have partnered to feature each other's products on Reliance's fashion e-tailer, AJIO. By granting AJIO clients access to H&M's collections, the partnership which was announced on Thursday—will strengthen Reliance Retail's already-dominant position in the fashion e-commerce market.
"This partnership aims to enhance H&M's online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another top international brand to its robust brand portfolio," the joint statement said.
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H&M's collection, which will include over 10,000 style of clothing for men, women, children, and home décor, is set to debut on Reliance's AJIO platform. The partnership will increase the number of people who can afford H&M's premium clothing, the company said.
On this partnership AJIO CEO Vineeth Nair said, "Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch of H&M on AJIO not only enriches the diverse tapestry of styles the platform offers but also symbolizes our commitment to providing our customers with the latest global brands and trends"
Yanira Ramirez, Country Sales Manager, H&M India, said: "By harnessing AJIO's robust digital platform and expansive reach, we are extending the accessibility of our diverse range of high-quality and affordable clothing to even more discerning customers across the nation. As a brand, our endeavour is to constantly explore avenues for expansion and innovation, and hence, we remain steadfast in our commitment to enhancing the fashion experience for our customers".
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(With Inputs From PTI)