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World Tourism Day, celebrated annually on September 27, highlights the vital role tourism plays in shaping the world. It underscores tourism's ability to unite people, boost economies, and foster cultural exchange. This year, the spotlight is on the connection between tourism and world peace, as the United Nations emphasizes the significance of cross-cultural understanding and sustainable tourism.
The History of World Tourism Day
World Tourism Day has been observed since 1980. The date commemorates the adoption of the UNWTO Statutes in 1970, a milestone that laid the foundation for global tourism. The timing of the day is symbolic, as it marks the end of the bustling tourist season in the northern hemisphere and the beginning of the travel season in the southern hemisphere.
In 1997, the UNWTO introduced the tradition of selecting a different host country each year to collaborate in celebrating World Tourism Day. This annual event raises awareness of tourism's profound impact on social, cultural, political, and economic values worldwide.
World Tourism Day Host Country for 2024: Georgia
In 2024, Georgia will proudly take the stage as the host country for World Tourism Day, showcasing its incredible heritage and emerging role in global tourism. Positioned at the geographic and cultural crossroads of Eastern Europe and Western Asia, Georgia is a unique blend of ancient traditions and modern aspirations. This small yet diverse country has a storied history that stretches back millennia, serving as a meeting point for various empires, cultures, and religions. As the host for World Tourism Day, Georgia symbolises the essence of tourism’s ability to bridge different worlds and foster a shared global identity.
World Tourism Day 2024 Theme: Tourism and Peace
The theme for World Tourism Day 2024 is “Tourism and Peace.” This theme highlights tourism’s role in bridging cultural gaps, encouraging economic development, and fostering mutual understanding between different nations. By experiencing new cultures, travelers gain greater tolerance and respect for diversity, ultimately contributing to world peace.
Tourism not only breaks down barriers but also strengthens global connections. It empowers local communities by generating jobs and encouraging sustainable practices, laying the groundwork for long-term peace and prosperity.