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India’s alcohol sector is forever evolving. From the rise of homegrown spirits with unique profiles and Indigenous ingredients to elite whiskies that are dominating even in international forums, there’s been a steady rise in the global interest in Indian-made alcohol. To make sure you don’t miss out on the big news in the alcohol space here’s a roundup of some of the latest developments in the space and some new launches you need to add to your wishlist.
Johnnie Walker Unveils Lightest Bottle For Reduced Eco Footprint
Johnnie Walker is making a bold move in the luxury spirits market with the launch of the Johnnie Walker Blue Label Ultra, packaged in the world’s lightest whisky bottle. Weighing just 180 grams without the closure, yet holding 700 millilitres, the bottle sets a global record low. The company says the design reflects a shift towards lighter, more delicate luxury packaging. Collaborating with Turkish glassmaker Sisecam, the iconic square bottle was redesigned into a teardrop shape, balancing beauty and functionality. This innovation also supports Diageo’s sustainability goals, reducing glass usage and carbon emissions.
Bacardi Expands Breezers To India-Centric Flavours
Bacardi Breezers have long been a favourite alcopop in India since they launched in 2002 and are uniquely placed in the ready-to-drink (RTD) alcohol market. With just the right amount of alcohol content plus enticing sweet flavours, it’s a go-to for people who prefer their drinks a little fruitier. This year, they’re stepping up their game with flavours tailored to the Indian palate like the latest Mango Peach fusion and Watermelon variants which capture a delicious summery-sweetness in in a fizzy, alcoholic form.
Macallan Releases The World's Oldest Whiskies
As part of its '200 Years Young' celebrations, The Macallan has introduced the Time: Space Collection, featuring two new releases that explore the brand’s interpretation of time through whisky craftsmanship. The first, an 84-year-old single malt, housed in a dual-chamber vessel, represents the past and offers rich notes of charred pineapple, baked peaches, and dark chocolate. The second, a five-year-old vintage from Macallan's new distillery, presents flavours of golden sultanas and buttery pastry. Both whiskies are displayed in a handcrafted oak sculpture, paying homage to the brand’s dedication to Sherry-seasoned oak casks, with only 200 vessels created.
Also Read: Alcohol News Of The Week: From Awards To New Launches Here’s All You Need To Know
Rampur Launches 2 New Homegrown Single Malts
Recently, Radico Khaitan Limited, one of India's largest IMFL producers, unveiled two new whiskies, Rampur Jugalbandi #5 and #6, at The Whisky Show in London from September 6 to 8. Part of the limited-edition Rampur Jugalbandi series, these single malts are matured at Rampur Distillery in the Himalayas. Jugalbandi #5, aged in American Bourbon and Tokaji wine casks, offers fruity and creamy notes, while Jugalbandi #6, matured in Madeira casks, presents floral, citrus, and caramelised fruit flavours. Both will be available globally from October 2024.