Bollywood's Khiladi, Akshay Kumar was recently seen in Mudassar Aziz directorial family drama Khel Khel Mein starring Taapsee Pannu, Fardeen Khan, Ammy Virk, Vaani Kapoor, Aditya Seal and Pragya Jaiswal. The film did not perform well at the box office as it clashed with Shraddha Kapoor, Rajkummar Rao’s Stree 2 and John Abraham’s Vedaa.
In an exclusive conversation with Zoom, Khel Khel Mein director Mudassar Aziz has finally opened up on the commercial underperformance of his latest release.
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Mudassar Aziz on Khel Khel Mein failure
He said, "My biggest learning has been that there is a very large chunk of our theatre-going, ticket-buying Hindi cinema audience has very heavily tilted in the age group of 15-30. This audience will buy tickets depending on several factors, which are sometimes not related to how much they would enjoy your film. The film needs to come across like an event. And an event precedes itself, before the quality of the film."
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Further, he added, "Let’s start with choice of story, let’s start with economic strata, let’s start with maturity of mind required to comprehend a film such as Khel Khel Mein. Why talk about marketing and release date? There’s a certain mental intelligence, a certain awareness about relationships; there is a prerequisite to Khel Khel Mein. It’s not an out-and-out entertainer, it’s asking questions about relationships, about marriages, about orientations…"
Watch the full interview right here:
https://www.youtube.com/watch?v=0_iIyzdiZeg
Mudassar even revealed that the WhatsApp group chat that he is a part of with the film's cast is still very much active, but noted that the bittersweet feeling can be felt there as well.
About Khel Khel Mein
Based on the 2016 Italian film Perfect Strangers,Khel Khel Mein stars Akshay Kumar, Fardeen Khan, Vaani Kapoor, Taapsee Pannu, Ammy Virk, Aditya Seal and Pragya Jaiswal in lead roles. The film had hit the big screens on August 15, 2024.